Google Analytics is definitely the go-to tool for site owners and digital marketers to track their website performance, understand user behavior, and measure sales. However, with growing concerns over data privacy, the complex interface of Google Analytics 4 (GA4), plus a need for more customizable solutions, most are exploring alternatives. https://mouritsen-mullen-2.hubstack.net/google-analytics-alternatives-exploring-the-best-tools-for-your-business