Pathos, generally known as psychological appeal, is often a persuasive procedure that evokes robust emotions in the viewers to stimulate them to choose a specific motion or adopt a particular viewpoint (Meyer, 2017). Roderique-Davies (2009) afirma que usar la palabra "neuro" en PNL es "efectivamente fraudulento dado que la PNL https://www.youtube.com/watch?v=8TsidOF0he0