There's some marriage, certainly, concerning a book’s inherent popularity and endurance (we would phone this its “typical” status) and also the recognizability of its cover, especially its initial cover, if it was completed right, and there can be a connection in between the caliber of design alone and its iconic-ness, https://bookdesignerslondon.blogspot.com/2024/12/why-opt-for-self-publishing-is-it-only.html