The PESTEL analysis mentioned Formerly checked out the macro environmental aspects influencing company, although not the microenvironmental components. Among the microenvironmental factors are rivals, that are tackled by a competitor analysis. The Competition analysis of Pepsi-Lipton Brisk appears to be with the immediate and indirect competitors within the sector https://lorenzovypyx.bloguetechno.com/the-ultimate-guide-to-case-study-helper-69984205