The PESTEL analysis talked about previously looked at the macro environmental elements influencing organization, but not the microenvironmental things. One of many microenvironmental variables are competitors, which are dealt with by a competitor analysis. The Rivals analysis of Pepsi-Lipton Brisk seems in the direct and indirect rivals within the https://case-study-analysis79879.answerblogs.com/35100418/the-2-minute-rule-for-case-study-help