You are looking on the quarterly reports. Revenue projections are potent. Your income team is firing on all cylinders. The industry is ripe for disruption. Then, the CIO walks in.   You request, "How promptly can we start a brand new, individualized buyer loyalty app? Our opponents are gaining ground." https://lorenzombozo.anchor-blog.com/20053494/your-most-significant-competitive-edge-is-hiding-in-your-server-home